One to read: The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne

One to read: “The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne”

As marketers, it’s easy to lose touch with what consumers and customers actually experience with our brands. In the bubble of our marketing offices, writing strategy decks and brand architecture documents, we sometimes over-inflate the role our brands play in peoples’ lives.

via The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne

I find that most brands are like this nowadays…

 

 

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One to read: Walking the DWeb walk

One to read: “Walking the DWeb walk”

I recently was doing some research for my appearance on TechSNAP, and could have done with finding this link before I recorded the show. It’s a great summary of how to put your website on IPFS. Definitely worth a look!

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Podcast Summary – “TechSNAP Episode 384: Interplanetary Peers”

Last night I was a guest host on TechSNAP, a systems, network and administration podcast.

The episode I recorded was: TechSNAP Episode 384: Interplanetary Peers

In this episode, I helped cover the news items, mostly talking about the breach over at NewEgg by the MagePay group and a (now fixed) vulnerability in Alpine Linux, and then did a bit of a dive into IPFS.

It’s a good listen, but the audio right at the end was quite noisy as a storm settled in just as I was recording my outro.