One to read: “The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne”
As marketers, it’s easy to lose touch with what consumers and customers actually experience with our brands. In the bubble of our marketing offices, writing strategy decks and brand architecture documents, we sometimes over-inflate the role our brands play in peoples’ lives.
via The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne
I find that most brands are like this nowadays…
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