One to read: The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne

One to read: “The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne”

As marketers, it’s easy to lose touch with what consumers and customers actually experience with our brands. In the bubble of our marketing offices, writing strategy decks and brand architecture documents, we sometimes over-inflate the role our brands play in peoples’ lives.

via The Marketing Ivory Tower Trap cartoon | Marketoonist | Tom Fishburne

I find that most brands are like this nowadays…

 

 

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One to read: Walking the DWeb walk

One to read: “Walking the DWeb walk”

I recently was doing some research for my appearance on TechSNAP, and could have done with finding this link before I recorded the show. It’s a great summary of how to put your website on IPFS. Definitely worth a look!

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One to read: A Beginner’s Guide to IPFS

One to read: “A Beginner’s Guide to IPFS”

Ever wondered about IPFS (the “Inter Planetary File System”) – a new way to share and store content. This doesn’t rely on a central server (e.g. Facebook, Google, Digital Ocean, or your home NAS) but instead uses a system like bittorrent combined with published records to keep the content in the system.

If your host goes down (where the original content is stored) it’s also cached on other nodes who have visited your site.

These caches are cleared over time, so are suitable for short outages, or you can have other nodes who “pin” your content (and this can be seen as a paid solution that can fund hosts).

IPFS is great at hosting static content, but how to deal with dynamic content? That’s where PubSub comes into play (which isn’t in this article). There’s a database service which sits on IPFS and uses PubSub to sync data content across the network, called Orbit-DB.

It’s looking interesting, especially in light of the announcement from CloudFlare about their introduction of an available IPFS gateway.

It’s looking good for IPFS!

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